- BL number
- O/395/19
- Concerning rights in
- GB1512512.3
- Hearing Officer
- Mr H Jones
- Decision date
- 12 July 2019
- Person(s) or Company(s) involved
- Adobe Systems Incorporated
- Provisions discussed
- Section 1(2)(c)
- Keywords
- Excluded fields (refused)
- Related Decisions
- O/360/19
Summary
The application relates a computer system for assisting marketing professionals to leverage social media by monitoring posts for references to keywords relating to a product (or brand) and generating a comparison chart in real-time based on the comparative sentiments found in social media in respect of the product and of competing products. The hearing officer found that the invention was related a method of doing business and a program for a computer as such. The application was refused.
https://www.ipo.gov.uk/p-challenge-decision-results/p-challenge-decision-results-bl?BL_Number=O/395/19
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