http://ipkitten.blogspot.com/2019/08/latin-america-whole-lot-of-trademark.html

Kat friend Fredy Sánchez Merino offers his most recent summary of IP activity in Latin America.

Brazil-The Designation of Origin (DO) for Tequila continues to secure official recognition in various countries in the region. This time, it is the Brazilian National Institute of Industrial Property (INPI) that has granted protection for this DO, on behalf of the Consejo Regulador del Tequila (here) under registration number IG200802.

Brazil– INPI has also granted an appellation of origin for “Handmade silver jewelry from Pirenópolis” on behalf of the Associação Cultural e Ecológica dos Artesãos em Prata de Pirenópolis under registration number BR402017000008-3 (here). There are now 73 GIs registered in Brazil, 53 appellations of origin and 20 DOs, of which 11 are Brazilian national registrations.

Mexico-Alejandrina Gisselle Guzmán Salazar, daughter of Joaquín “el Chapo” Guzmán, has recently launched a clothing collection under the trademark “El Chapo 701”. The trademark, which was applied for earlier this year (here) for products in international class 33 (?) will in fact be used in connection with high end clothes. Profits from sales will be in part be contributed to a project intended to help people going through drug rehab.

Chile– Wrangler Apparel Corp has prevailed against Shanghai South America Trading Corporation Limitada as the Chilean Court of Industrial Property confirmed (here) the ruling of INAPI (here) that the trademark “W Wanger” is confusingly similar to the trademark “Wrangler”, registered, inter alia, in international class 18. The American corporation had earlier lodged an opposition, which was accepted by INAPI. An appeal was then flled, the result of which is in favor of Wrangler.

Latin America— According to a recent study by “Marcasur” magazine No.73 (only available through a subscription), trademark applications in the region have risen slightly in the amount of 0.8% in 2018, well below the percentage increase for the previous period (2016-2017), which had witnessed an increase of 7.3%. The last five years have seen steady regional growth, going from 572,379 applications filed in 2014 to 682,608 filed in 2018.

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