- The Trademark Tug-of-War Over ‘Demure’ Shows a Massive Meme Power Shift WIRED
- TikToker Jools Lebron Sobs Over Trademark Filing in Deleted TikTok TMZ
- ‘Very demure’ creator Jools Lebron says trademark situation has been ‘handled’ USA TODAY
- Jools Lebron did not “lose” a trademark The Verge
- Her ‘very demure’ meme went viral. Now others are after the trademark. The Washington Post
- Not very demure: TikTok creator faces a legal battle over her own catchphrase The Guardian
- So you have a viral catchphrase. What’s next, legally? Mashable
