https://www.uspto.gov/blog/trademark-center-new-way-apply-register-your-trademark
Content Reproduced verbatim from the Website of the United States Patent & Trademark Office as permitted under their Terms of Use.
A photo illustration of the starting page of the USPTO’s new Trademark Center, as depicted on a computer monitor. (Gabriella McNevin/USPTO)
We recently shared that on January 18, 2025, Trademark Center will become the only way to apply for a trademark registration. While you can still submit applications in the Trademark Electronic Application System (TEAS) until then, I invite you to join the thousands of customers who have already tried Trademark Center. I think you’ll appreciate some of the updates and new capabilities as you get familiar with the system.
Modernizing our systems has been a key focus at the USPTO, and it’s one of the goals of our 2022-26 strategic plan to ensure all trademark applicants and owners have the best experience possible when doing business with our agency. One way we’re doing this is through our open beta rollout of Trademark Center, which was launched this past summer. You can now draft and file your trademark application in this new system at trademarkcenter.uspto.gov, and we’ve recently added some exciting new features. Over the next few years, it will become the single platform for not only your trademark registration needs but searching and other trademark services.
We appreciate that change is not easy for those who are used to the familiarity of legacy tools such as our TEAS. We’ve designed Trademark Center to provide you with an easier, more convenient experience.
Years of customer feedback and survey data gave us a clear picture of your experiences with TEAS, and we used those insights to develop a prototype. As it took shape, we began iterative user testing, refining the design each time. Throughout the development process, we completed many rounds of customer experience testing with attorneys, paralegals, entrepreneurs, and business owners before releasing the beta to the public, and we are continuing this effort.
The new features in Trademark Center aim to improve your filing experience and increase the data quality in applications to support a more efficient examination process. This is one important aspect in our plan to reduce pendency, which we recently wrote about in the Director’s blog.
The new features in Trademark Center aim to improve your filing experience and increase the data quality in applications.
Commissioner for Trademarks Gooder
Although some practitioner-focused features weren’t included with the initial beta launch, they’ve always been a top priority. We released the beta with core application functionality to put it in the hands of the public as soon as possible. Now that we’ve added features such as custom views and tools for instant collaboration between attorneys and their sponsored support staff, I hope all of our customers can enjoy its benefits and continue sharing ideas for improvement.
We’re eager to hear more about what your needs are so we can make Trademark Center work even better for you. Visit our Trademark Center webpage to learn more about the system and upcoming training opportunities.
Commissioner for Trademarks David Gooder speaks at a USPTO event at the agency’s headquarters in Alexandria, Virginia, on April 10, 2024. (Photo by Jay Premack/USPTO)
We invite you to sign up as a volunteer for future research opportunities as we work to improve the trademark filing experience.
Your voice matters — whether you’re submitting your first trademark application, or you’re a seasoned practitioner. We’re excited to collaborate with you as we continue developing this system.