Intellectual Property Office – Decisions













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BL Number
O/464/18
Decision date
27 July 2018
Hearing Officer
Ms A Skilton
Mark
Xtreme Makeup
Classes
03, 21

Grounds

  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks – Distinctive and dominant components
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks – Composite word and device marks
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks – Treatment of descriptive / allusive elements
  • Sections 5(1), 5(2) and 5(3) Earlier Trade Marks – Particular visual / aural / conceptual considerations
  • Sections 5(1), 5(2) and 5(3) Average Customer – Identification of
  • Sections 5(1), 5(2) and 5(3) Average Customer – Consumer attention levels
  • Sections 5(1), 5(2) and 5(3) Average Customer – Purchasing process
  • Sections 5(1), 5(2) and 5(3) Likelihood of Confusion – State of the register
  • Sections 5(1), 5(2) and 5(3) Likelihood of Confusion – Marketing concepts / considerations

https://www.ipo.gov.uk/t-challenge-decision-results/t-challenge-decision-results-bl?BL_Number=O/464/18
Content Reproduced verbatim from the Website of the United Kingdom Intellectual Property Office (UKIPO) as permitted under their Terms of Use.