We all recognize the mark “Uber”, but is it a strong brand?
http://ipkitten.blogspot.com/2019/10/we-all-recognize-mark-uber-but-is-it.html What do we make of a mark that has broad name recognition but struggles commercially? Stated otherwise, what is the relationship between trademark awareness and brand strength? Take the case of the Uber company: Is the “Uber’ mark widely recognized? The answer is– “yes”. Is “Uber” a strong brand?... Continue reading